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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Journal of Economic, Bussines and Accounting (COSTING) Academia Open Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR)

Rita Ambarwati Sukmono

Universitas Muhammadiyah Sidoarjo

Author-ID : 1807791

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Published : 21 Documents Claim Missing Document

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Articles

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Strategic Planning for IS/IT of XYZ Internet Service Provider Using Ward and Peppard Method Febriyanti, Kadek Dwi; Samopa, Febriliyan; Ambarwati, Rita
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

PT. XYZ is one of the leading Internet service providers in East Java, Bali and Lombok. As an IT company that has the motto "The Quality Internet Service Provider", of course the role of IT is a significant thing, because with the IT all processes that are initially manual can turn out to be well automated. However, in practice the demand for the development of IS / IT systems from various divisions tends to be only concerned with the interests of the division itself. So that in the end the system produced by the IT Apps division to help a division is not in line with the interests of other divisions. This happens because the IT division does not have a long-term work program plan for developing systems that are adapted to the PT. XYZ business goals and become a top priority in the development of the IS / IT system. In the preparation of the IS / IT strategi c planning framework using the Ward and Peppard Model approach and in evaluating the elaboration of information systems strategic planning and business strategies using Balanced Scorecard and Critical Success Factors. Several analytical methods such as Value Chain Analysis, SWOT Analysis, PEST Analysis and Five Force Model Analysis are used to analyze internal and external business environments. Strategic Grid McFarlan Analysis is used to map application portfolios The result of this research is a blueprint of strategic plan IS/IT in PT. XYZ. Wich included recommendation for improvements in the network structure. While at the SI system is recommended for development id advanced ERP which affect the portofolio application to support the achievement of the vision and mission of the company.

Determinants of Behavior Intention and Use Behavior among Bukalapakâ€™s Consumers Giandi, Oxsy; Irawan, Isa; Ambarwati, Rita
IPTEK The Journal for Technology and Science Vol 31, No 2 (2020)
Publisher : IPTEK, LPPM, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j20882033.v31i2.5585

The development of communication and information technology has touched the marketing and sales industry. In recent years, there have been many market places in Indonesia, where people buy and sell without meeting face to face. This study investigates the influence of people's intention on the use of behavior to buy at the market place in Indonesia. The market, which becomes the research object is Bukapalak. The data were obtained using the questionnaire. This study obtained 210 respondents, and the data were processed by the method of partial least square. There is a positive and significant influence of behavioral intention from Bukalapakâ€™s consumer on the use (usage) behavior. The dominant determinant indicator in this study is the degree of the purpose of using the market place.

Exploratory Analysis Affecting Self-Efficacy in the Leadership of Female Village Heads Sri Susilawati Wati; Rita Ambarwati Sukmono
Academia Open Vol 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Leadership is one of the most decisive factors in the development and progress of an organization. With a capable leadership that will have an impact on the progress of the organization. Public leadership by women has less legitimacy by society. Self-leadership has a significant effect on self-efficacy, self-efficacy has a significant effect on performance, self-leadership has a significant effect on performance. In order to optimize the ability of women's public leadership, self-efficacy in leadership by female headman indirectly affects the quality of leadership and service to the community. This study aims to explore the self-efficacy of female headman in the region and identify factors that influence the self-efficacy of female headman when in office as village government. This research was conducted through a self-administered questionnaire. In addition, exploration and confirmation of factor analysis were carried out. The validity and reliability tests were carried out before using exploratory factor analysis (EFA). The results of the factoring will show the communalities table, and after the rotation, a loading factor will be formed which will show the interpretation of the factors that have been formed, in particular giving names to the factors that are considered to represent these indicators. The results showed that 2 factors were formed which influenced the self-efficacy of female headman in leading village officials. These factors are Leadership Self Efficacy and Development of the Leadership Self-efficacy. The factor 1 is namely Leadership Self Efficacy which includes leading change, delegating tasks, influencing members, being flexible. Factor 2, namely Development of the Leadership Self-efficacy which includes self-identification, motivating members, leading the organization, and encouraging the organization.

The Strategic Planning IS/IT to Improve Business Competitiveness in Public Hospital Muhammad Ridho Bintang Janaputra; Febriliyan Samopa; Rita Ambarwati Sukmono
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 6, No. 1, February 2021
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v6i1.1181

Hospital competition is getting tighter, making good hospital strategic planning very important so that the Hospital can survive to develop better in a changing environment. Today's competitive advantage cannot be separated from Information Systems (IS) and Information Technology (IT). IS / IT in hospitals is currently used as a tool to create and develop innovative products, systems, and services for hospitals. The problem that occurs today is a large number of IS / IT that is made without looking at the financial side of the Hospital, thus making a number of uses of IS / IT not optimal in Hospital operational and business activities. Based on these problems, IS / IT strategic planning that also considers financial capability is needed. In this research, IS/IT strategic planning that takes into account the financial aspects is achieved using the approach of Ward and Peppard combined with Cost-Benefit Analysis. Value Chain and Critical Success Factor (CSF) analysis methods are used to analyze the current internal condition of the Hospital. Meanwhile, PEST and Porter's Five Forces analysis used external business analysis of the Hospital. The results of this study are in the form of IS business strategy recommendations, IS/IT management strategies, IT strategies, IS application portfolios, and IS/IT investment roadmaps compiled based on costs and benefits. There are 25 IS strategy recommendations, the IT strategy recommends 14 proposals to support the IS strategy based on the cost-benefit, and the IS / IT management strategy recommendations consist of 16 suggestions to support the IS strategy and IT strategy.

The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth as Intervening Variables Alifatul Fatchiyah; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of Experiential Marketing (X1) and Brand Image (X2) variables on Purchase Decision (Y) through Word Of Mouth (Z) as Intervening Variables. This research was conducted at LKP Modes Aniq Sidoarjo. This study uses a survey method where the primary data is obtained from a questionnaire. The sample is a resident of Modes Aniq who is taken randomly as many as 100 respondents. Data analysis method using PLS (Partial Least Square) using smart PLS software version 3.0. The results showed that Experiential Marketing had a positive and significant effect on Purchase Decision. Experiential Marketing has a positive and significant effect on Word Of Mouth. Brand Image has a positive and significant effect on Purchase Decision. Brand Image has a positive and significant effect on Word Of Mouth. Word of Mouth has a positive and significant effect on Purchase Decision. Experiential Marketing indirectly has a positive and significant effect on Purchase Decision through Word Of Mouth as an Intervening variable. Brand Image indirectly has a positive and significant effect on Purchase Decision through Word Of Mouth as an Intervening variable. Keywords: Experiential Marketing, Brand Image, Word Of Mouth and Purchase Decision.

The Influence of Motivation, Work Discipline and Leadership on Employee Performance Eko Sudibyo; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze and prove the effect of motivation, work discipline and leadership on the performance of employees of PT. Djabes Tunas Utama Mojokerto. The study was conducted with a quantitative approach, with sampling using probability sampling technique totaling 142 employees. The analysis technique used is multiple linear regression. Based on the results of research data analysis, the results obtained either partially or simultaneously motivation, work discipline and leadership proved to have a significant contribution to the performance of employees of PT. Djabes Tunas Utama Mojokerto. Other results show that motivation, work discipline and leadership have a contribution of 82.5% to employee performance.

The Effect of Brand Image and Product Quality on Fast Food Consumer Loyalty in East Java Province Dewi Riski Melania; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of brand image and product quality on consumer loyalty at McDonald's in East Java. This study uses a quantitative approach with a questionnaire survey method. The method of determining the sample is simple random sampling. The sample used is 100 respondents who have bought McDonald's products in East Java. The data analysis used is outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that there is an influence of brand image on consumer loyalty McDonald's in East Java, With the results of a good brand reputation indicator which dominantly reflects the brand image variable and the less dominant loyalty indicator reflects the brand image variable. There is an effect of product quality on consumer loyalty McDonald's in East Java, with the result that the dominant flavor variant indicator reflects the product quality variable and the less dominant product shelf life indicator reflects the product quality variable.

The Influence of Consumer Focus, Operational Focus on Business Results of Cafe and Warkop Angkringan Owners in East Java Brilian Nugroho; Rita Ambarwati Sukmono
Indonesian Journal of Law and Economics Review Vol 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

The purpose of this study was to determine the effect of consumer focus, operations focus on business results on cafe owners and Angkringan Warkop owners in East Java. This research is a descriptive study using quantitative methods. Probability sampling technique to determine the population, and using accidential sampling for sampling. for the number of samples in this study took as many as 150 respondents to be the research sample. Then the validity test and reliability test will be carried out by using the Smart PLS method as a data processing application to conclude the proposed hypothesis and to answer the problem formulation. The results of this study, show results that can prove that Consumer Focus, Operations Focus has an effect on Business Results owners of Cafes and Warkop Angkringan in East Java.

Exploring Factors Influencing Purchase Decisions: A Case Study of a Rapidly Growing Bakery Devan Kertajasa; Rita Ambarwati Sukmono
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This research examines the influence of brand image, brand trust, product quality, and price on the purchase decisions of consumers in a rapidly growing bakery, Kampoeng Roti Tropodo, Sidoarjo. A quantitative research approach was employed, utilizing a questionnaire-based survey conducted with 100 consumers of Kampoeng Roti in Tropodo, Sidoarjo. The Likert scale was used to measure the variables, and multiple linear regression analysis was performed using IBM Statistical Package for the Social Sciences (SPSS) version 24. The findings reveal that brand image, brand trust, product quality, and price individually exert a significant influence on the purchase decisions. Moreover, when considered collectively, these factors have a significant impact on purchase decisions. The implications of these results highlight the importance of managing brand image, building trust, maintaining product quality, and pricing strategies to enhance purchase decisions for businesses operating in the competitive bakery market. Highlights: The study examines the impact of brand image, brand trust, product quality, and price on purchase decisions in a rapidly growing bakery. Each factor individually influences the purchase decisions of consumers in the bakery industry. When considered together, brand image, brand trust, product quality, and price significantly affect purchase decisions, emphasizing the importance of these factors in bakery marketing strategies. Keywords: Brand Image, Brand Trust, Product Quality, Price, Purchase Decisions

Shopee on Twitter: Uncovering Digital Marketing Strategies through Network Analysis Miranda Nindi Grazia; Rita Ambarwati Sukmono
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This qualitative descriptive study aims to map the interactions and structures among Shopee consumers on Twitter, utilizing the Social Network Analysis (SNA) method. Secondary data from Twitter were collected, and data analysis was facilitated using various tools, including Google Colab, Dictionary, Wordij, and Gephi. The network properties, such as nodes, edges, average degree, diameter, and average path length, were calculated for different promotional content keywords. The findings revealed that the flash sale keyword in 2020 exhibited a significant number of nodes and interactions, indicating extensive discussions on social media. This research offers valuable insights for digital marketing strategies within the Shopee marketplace, based on the observed patterns and implications derived from the SNA results. Highlights: In-depth analysis: This research provides an in-depth analysis of consumer interactions on Twitter within the context of Shopee, shedding light on the dynamics and structures of these interactions. Valuable insights: The study offers valuable insights into digital marketing strategies for the Shopee marketplace by examining the patterns and trends identified through social network analysis. Implications for promotion: By mapping the interactions and structures among Shopee consumers on Twitter, this research helps identify effective promotional strategies, such as utilizing flash sales, to engage with users on social media platforms. Keywords: Shopee, Twitter, Consumer Interactions, Digital Marketing Strategies, Social Network Analysis.

Co-Authors Alifatul Fatchiyah Anastasya Putri Hidayat Anneke Chitra Ghianti Arum Millenia Bayu Prasetio Brilian Nugroho Choirunisa Karina Debi Rahmadhani Devan Kertajasa Dewi Riski Melania Dicky Septian Nasrudiansyah Dwi Mega Aprilia Eko Sudibyo Febriliyan Samopa Febriyanti, Kadek Dwi Giandi, Oxsy Hafif Wisnu Wahyudi Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indah Lestari Meynur Rohmah Ubaidillah Miranda Nindi Grazia Mohammad Isa Irawan Muhammad Ridho Bintang Janaputra Nur Ainun Jariyah Nur Fazria Masfufah Sri Susilawati Wati

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