Indonesian Journal of Innovation Studies
Vol. 21 (2023): January

Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery

Indah Lestari (Universitas Muhammadiyah Sidoarjo)
Rita Ambarwati Sukmono (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
30 Jan 2023

Abstract

This research aims to determine the influence of Brand image, and Food Quality on Purchasing Decisions on Bernardi Frozen Food Products in Sidoarjo.The sample used amounted to 100 respondents. Samples are taken by the Acidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study show that Brand image affects Purchasing Decisions, Food Quality affects Bernardi product Purchase Decisions in Sidoarjo.

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Journal Info
Indonesian Journal of Innovation Studies
Website

Abbrev

ijins

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Innovation Studies (IJINS) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global ...