Sultra Journal of Economic and Business
Vol 3 No 1 (2022): Edisi April 2022

ANALYSIS OF FACTORS AFFECTING INTEREST IN BUYING 5 KG LPG AT PT. TWO PUTRI LATJINTA KENDARI

Asri Djauhar (Unknown)
Jumria Ningsi (Unknown)
Zainuddin Zainuddin (Unknown)
La Ode ABdul Manan (Unknown)

Article Info

Publish Date
21 May 2022

Abstract

This study aims to determine the factors that influence buying interest in 5 kg LPG at PT. Two Princesses of Latjinta Kendari. The sample in this study were 40 respondents who used and purchased 5 kg LPG gas cylinders at PT. Two Princesses of Latjinta Kendari. This study uses multiple linear regression analysis as an analytical tool. The results of the study found that partially price, promotion and service quality had a positive and significant effect on buying interest. Simultaneously price, promotion and service quality have a positive and significant effect on buying interest.

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Journal Info
Sultra Journal of Economic and Business
Website

Abbrev

sjeb

Publisher

Universitas Sulawesi Tenggara

Subject

Economics, Econometrics & Finance

Description

Sultra Journal of Economic and Business adalah jurnal ilmiah Ilmu Ekonomi l yang diterbitkan oleh Universitas Sulawesi Tenggara, dengan frekuensi terbitan 2 (dua) kali dalam setahun yaitu bulan April dan Oktober.. Sultra Journal of Economic and Business menjadi sarana publikasi bagi para akademisi, ...