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Sultra Journal of Economic and Business

sjeb
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Published by Universitas Sulawesi Tenggara

ISSN : - EISSN : 27161781 DOI : https://doi.org/10.54297/sjeb

Core Subject : Economy,

Economics, Econometrics & Finance

Sultra Journal of Economic and Business adalah jurnal ilmiah Ilmu Ekonomi l yang diterbitkan oleh Universitas Sulawesi Tenggara, dengan frekuensi terbitan 2 (dua) kali dalam setahun yaitu bulan April dan Oktober.. Sultra Journal of Economic and Business menjadi sarana publikasi bagi para akademisi, peneliti, dan praktisi di bidang Ilmu Ekonomi Dan Bisnis dalam menerbitkan artikel hasil penelitian maupun artikel telaah konseptual. Ruang lingkup kajian pada FEB mencakup : Manajemen Dan Bisnis, Kewirausahaan (Entrepreneur), Pemasaran (Marketing), Manajemen Keuangan, Akuntansi

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 53 Documents

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PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN DI BEGOS (BEBEK GOYANG SULAWESI) KOTA KENDARI Muh. Zabir Zainuddin; Suyuti H. M.; Anggit Arum Sari
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.

Pengaruh Citra merek dan Harga Terhadap Keputusan Pembelian Mobil Wuling Almaz Pada PT. Wuling Motors Kota Kendari Muh. Zabir Zainuddin; Suyuti H. M.; Rendy Steven
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to to test the influence of image of brands and prices of the decision of consumers buying the car wuling almaz he would do to PT .Wuling Motors is kendari .The research data is collected from 30 respondents who use the car wuling almaz. Respondents who obtained by using a technique the determination of a sample that is incidental sampling.A statement given by using.Questionnaires.A response by respondents of then analyzed. QuantitativeThe quantitative analysis covering test, validity and reliability the classic, assumption test the hypothesis of this test and test t, F test the coefficients determined ( r ) and multiple linear regression analysis.This research result indicates that the variable image of brands and prices simultaneously it has some positive effects and significant of the decision of the wuling almaz he would do to PT .Wuling Motors is kendari . In full variable influential brand image of the decision of a purchase with t count as much as 1,856 greater than the variable t table 1.697 while the price of influential dominant of the decision of a purchase with the value of t count as much as 1,944 , greater than t table namely 1.697 . The most dominant variable influence of the decision to buy the car in PT. Wuling almaz Wuling Motors kendari city is variable price with the regression coefficient 1,944 as much as.

PENGARUH KOMUNIKASI PEMASARAN TERPADU, CITRA PERUSAHAAN OPERATOR SELULER TERHADAP VOLUME PENJUALAN PADA PT. LBC KENDARI Muh. Zabir Zainuddin; Hayu Lianti; Suyuti H. M.
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver . 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count> t table that is 5.391>2.01808with a significance value (0,000 <0.05). Company image (X2) has a significant effect on sales volume, this is obtained based on t arithmetic> t table that is 3.254>2.01808with a significance value (0.002<0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DEPOT ISI ULANG AIR GALON ANDERE Sahyunu .; Surlan .; Safuruddin .
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the service quality of the Andere Gallon Water Refill Depot, Angata Sub-district, South Konawe Regency to customer satisfaction. The type of this study is a quantitative descriptive. Data collection techniques carried out through literature study and field research in the form of observations, questionnaires, agency data, and documentation. The number of samples used 100 people chosen at random. The analytical method used Linear Regression method. The results of this study showed that the service quality indicator at the Andere gallon water refill depot, Angata Sub-district, South Konawe Regency was good because of high percentage, especially the responsiveness indicator (responsiveness). Customer satisfication at the Andere gallon water refill depot, Angata Sub-district South Konawe Regency was good because the quality of service was higher than customer satisfication which means customers of the Andere water refill gallon, Angata Sub-district of South Konawe regency was very satisfied about the service. Effect of service quality to customer satisfaction, from the regression model the result was obtained significant.

THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS OF NEW ERA BRAND SHOE PRODUCTS Hasby Hamyat; Suharlian .; Sutini .
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of brand image and product quality on product purchasing decisions for New Era brand shoes (Study at the Mandonga Blessing Shoe Shop). The sample in this study were 30 respondents who were taken accidentally who had used and bought New Era brand shoes. This study uses multiple linear regression analysis tools.The study results found that simultaneously brand image and product quality had a positive and significant effect on purchasing decisions. Partially, brand image and product quality have positive and significant influence on purchasing decisions.

PENGARUH PENJUALAN SECARA ONLINE TERHADAP MINAT BELI MASYARAKAT KOTA KENDARI Muh. Zabir Zainuddin; Tina Destiani; La Ode Abd. Manan
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this study is to determine whether online sales have a significant effect on people's interest in buying Syar'i hijab clothing products at the “Emmy Hijabku” Clothing Store Kendari.The problem in this study is whether online sales have a significant effect on people's interest in buying Syar'i hijab fashion products at “Emmy Hijabku” Clothing StoreBy using a simple linear regression equation with the formulation Y = a +bX the results of the data analysisobtained Y = 8,071 + 0.640X. From the results of the study found that online syar'i hijab sales variables significantly influence the buying interest of the people in Kendari.It simply can be seen from a significant online sales label of 0.001, which means smaller than the significant level used is 0.05 and can be seen also from t-count with a value of 3,656 which means t-count is greater than t-table which is 0.681.

DAMPAK KEBERADAAN RITEL MODERN TERHADAP KEBERLANGSUNGAN RITEL TRADISIONAL Sahyunu .; La Ode Abd. Manan; Asbudin .
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this research is to find out if the are income differences, profit and number of buyers in traditional retail before and after the presence of modern retail. This research conducted in ranomeeto village in September 2019. This research quantitave approach with statistical analysis of paired sample t-test. The populations of this research were 34 traditional retail traders in ranomeeto village. Those sample were taken with saturation sampling. The data collection technique of this research used questionnaire and interview. Data analysis method of this research covering normality test then statistical analysis of paired sample t- test. Based on the result of paired sample t-test there is no significant difference toward income variable, profit and number of buyers before and after the presence of modern retail like indomaret.

PENGARUH MOTIVASI KERJA DAN PERSEPSI ORGANISASI TERHADAP KINERJA PEGAWAI PADA BADAN NARKOTIKA NASIONAL PROVINSI SULAWESI TENGGARA Sahyunu .; Suyuti H. M.; Asri Anita
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of work motivation and perceived organizational support on employee performance at the National Narcotics Agency of Southeast Sulawesi Province. The sample in this study were 54 respondents taken by census at the BNN Office of Southeast Sulawesi Province. This study uses multiple linear regression analysis tools. The results of the study that simultaneous work motivation and perceived organizational support had a positive and significant effect on employee performance. Partially work motivation and perception of organizational support have a positive and significant effect on employee performance.

ANALYSIS OF DAIHATSU XENIA'S CAR MARKETING MIX STRATEGY IN INCREASING SALES VOLUME AT PT. KHARISMA SENTOSA IN KENDARI CITY Hasby Hamyat; Suharlian .; Ilham Sugandi
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this research is to find out whether the marketing strategy is the marketing mix which consists of products, prices, promotions, places, people, processes and physical evidence applied by PT. Kharisma Sentosa Kendari can increase the sales volume of Daihatsu Xenia cars. This research is a qualitative study using a phenomenological approach, data collection using observation interview techniques with samples of employees and customers of PT. Kharisma Sentosa Kendari Branch. The results showed that the marketing strategy adopted by PT. Kharisma Sentosa Kendari in the form of a marketing mix which consists of products, prices, promotion of places, people, processes, and physical evidence has an impact on increasing Daihatsu Xenia's sales. For PT. Kharisma Sentosa Kendari, you should pay more attention to the existing HR resources that are friendly and agile in offering products to customers will provide additional value so that customers are affected to buy Daihatsu Xenia cars at PT. Kharisma Sentosa Kendari Branch.

PENGARUH STORE ATMOSFER TERHADAP KEPUTUSAN PEMBELIAN DI MEZZO COFFE & BISTRO KENDARI Herman Titop; Richar Heser Manggau; Safuruddin .
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to to know and to analyze do store the atmosphere influential of the decision purchases inMezzo Coffe& Bistro Kendari. Types of data in this research is primary data.The subject of this research is 20 samples of people are customersMezzo Coffe& Bistro Kendari. Data was gathered using a questionnaire.The data collected is processed using software application spss.This study using simple linear regression analysis and tests partial ( t ). The results of the study in full shows that store the atmosphere have had a positive impact of the decision of purchases inMezzo Coffe& Bistro Kendari." store the atmosphere would increase the purchase decision , with the results of testing based on test as much as thitung>ttabel namely5.479> 1.7340.000 significance and value of .

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

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Contact Email febunsultra@gmail.com

Phone +6285215115753

Journal Mail Official febunsultra@gmail.com

Editorial Address Jalan Kapten Piere Tendean No. 109 A, Baruga Kota Kendari Sulawesi Tenggara

Location Kota kendari, Sulawesi tenggara INDONESIA

Abstract

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Contact Name
sufrianto

Contact Email
febunsultra@gmail.com

Phone
+6285215115753

Journal Mail Official
febunsultra@gmail.com

Editorial Address
Jalan Kapten Piere Tendean No. 109 A, Baruga Kota Kendari Sulawesi Tenggara

Location
Kota kendari,

Sulawesi tenggara

INDONESIA