Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan
Vol 2, No 1 (2017): Januari - Juni 2017

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH DALAM MENABUNG DI BANK SYARIAH

RONI ANDESPA (Universitas Islam Negeri Imam Bonjol Padang)

Article Info

Publish Date
01 Jun 2017

Abstract

The research theme is the financial and banking institutions. The study was conducted in West Sumatra. The research objective is: to look at the factors that affect the interest of the customer to save money in Islamic banks. Research using factor analysis. Samples used in this study are as many as 250 customers. Results of the study are: There are 4 factors that consist of 16 variables that have a value above 0.5, namely: Factor 1 (Age and Lifecycle, Beliefs and Attitudes, Motivation, Personality and Self-Concept, Lifestyle and Learning). Factor 2 (Perception, Reference Group, Social Class, Role and Status). Factor 3 (Product, Price, Promotion and Place). Factor 4 (Culture and Family).

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Journal Info
Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan
Website

Abbrev

almasraf

Publisher

Universitas Islam Negeri Imam Bonjol Padang

Subject

Economics, Econometrics & Finance

Description

The journal is published twice a year in June and December. Contains scientific articles in the form of research, analysis study, theoretical study and review of studies in the field of banks and financial institutions. Publishing this journal aims to increase the quantity and quality to spread ...