AKTUAL
Vol 20, No 2 (2022): Jurnal AKTUAL

“PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN (STUDI PADA MIE AYAM BANG UCUP PONOROGO)

Dina Puspitasari (Fakultas Ekonomi Universitas Muhammadiyah Ponorogo)
Hadi Sumarsono (Fakultas Ekonomi Universitas Muhammadiyah Ponorogo)
Sri Hartono (Fakultas Ekonomi Universitas Muhammadiyah Ponorogo)

Article Info

Publish Date
12 Aug 2022

Abstract

This study aims to determine the direct effect of Perceived Value on Consumer Loyalty and Satisfaction, the effect of Satisfaction on Consumer Loyalty and whether Satisfaction mediates the effect of Perceived Value on Consumer Loyalty in Bang Ucup Ponorogo Chicken Noodles. This study uses a quantitative method of path analysis. There are 45 respondents. sampling using purposive sampling technique with a questionnaire as a data collection tool. From the results of data analysis, it is found that Perceived Value has an effect on Consumer Loyalty and Satisfaction. Satisfaction has an effect on Consumer Loyalty and mediates Perceived Value on Consumer Loyalty in Mie Ayam Bang Ucup Ponorogo. “

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Journal Info
AKTUAL
Website

Abbrev

aktual

Publisher

STIE Trisna Negara

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal AKTUAL an electronic national journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management.This journal encompasses original research articles, review articles, and short communications, ...