JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Vol 3 No 3 (2022): October 2022

Peran Resonansi Nilai dan Implikasinya Terhadap Keunggulan Inovasi Layanan: Studi Literatur

Friska Mastarida (Universitas Bina Nusantara, Jakarta)

Article Info

Publish Date
08 Nov 2022

Abstract

This study contributes to broadening the understanding of innovation in a comprehensive service ecosystem by focusing on the role of value resonance. This study uses a qualitative research design through library research techniques. The author presents various journal publications in the field of marketing from 2010 to 2021 using a systematic literature review approach. The research findings highlight the role of value resonance and its implications in guiding efforts to integrate organizational resources in realizing service innovation excellence. This research area focuses on value resonance in relation to the integration of brands, service systems, and experience spaces. This paper provides a comprehensive understanding of the literature on the advantages of innovation in service ecosystems.

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Journal Info
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Website

Abbrev

jbe

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital ...