Jurnal Inovasi Penelitian
Vol 3 No 6: Nopember 2022

STRATEGI KOMUNIKASI PEMASARAN TAMAN WISATA ALAM ANGKE KAPUK DALAM MENINGKATKAN KUNJUNGAN

Putri Adinda Trisia (Universitas Nasional)
Rizki Nurul Nugraha (Universitas Nasional)



Article Info

Publish Date
02 Nov 2022

Abstract

A marketing communication strategy is a strategy in conveying certain information to consumers about the products offered either directly or indirectly. Marketing communication strategies in a tourism destination have many benefits in their application such as increasing the number of visitors and seeing the effectiveness of promotions in the area, with this research can also find out the effectiveness of the use of marketing communications in the Angke Kapuk Nature Tourism Park area. This research began in July 2022 until it was completed. This research was conducted in the Mangrove Natural Tourism area, North Jakarta. As for the resource persons, namely the key information, namely the employees, managers of the Angke Kapuk Tourism area and visitors to the Angke Kapuk Nature Tourism Park. Data is obtained by the method of interviewing the manager.

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Journal Info

Abbrev

JIP

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...