Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 3 (2022): Budapest International Research and Critics Institute August

Mediating Role of Employee Readiness to Change in the Relationship of Change Leadership with Employees' Affective Commitment to Change

Amir Mahmud (Unknown)

Article Info

Publish Date
08 Aug 2022

Abstract

This study aims to analyze the effect of Brand Awareness and Brand Image on Trust and Purchase Intention of online shop consumers in South Sulawesi. This research is included in the type of causal research because this study aims to determine the causal relationship between variables, one variable causes or determines the value of another variable. The sample in this study amounted to 150 people with random sampling method. The results obtained by all independent variables have a significant effect on Purchase Intention and Brand Awareness and Brand Image variables have a significant effect on Purchase Intention through Trust.

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Journal Info
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Website

Abbrev

birci

Publisher

Budapest International Research and Critics University Journal

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...