Jurnal Ilmiah Ecobuss
Vol 10 No 2 (2022): Jurnal Ilmiah Ecobuss September 2022

Dampak Customer Relationship Management (CRM) Dan Brand Ambassador Terhadap Loyalitas Konsumen Ms Glow Men

Raihan Wishal Nafis (Unknown)
Andi Ismail Marasabessy (Unknown)

Article Info

Publish Date
07 Oct 2022

Abstract

Today, it is no longer taboo that many Indonesian people, especially men, are starting to pay attention to the condition of their appearance. This is what ultimately encourages many cosmetic company to produced specific product for men who are very concerned about their appearance. This study aims to determine the effect of Customer Relationship Management (CRM) and Brand Ambassador on MS Glow Men consumer loyalty with a total sample of 110 respondents. The results showed that Customer Relationship Management (CRM) had a significant positive effect on Loyalty by 21.3% and Brand Ambassador had a significant positive effect on Loyalty by 58.9%. Keywords: Customer Relationship Management, Brand Ambassador, Loyalty

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Journal Info
Jurnal Ilmiah Ecobuss
Website

Abbrev

ecobuss

Publisher

Universitas Panca Marga Probolinggo

Subject

Economics, Econometrics & Finance

Description

Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu ...