Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ecobuss
Andi Ismail Marasabessy
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Dampak Customer Relationship Management (CRM) Dan Brand Ambassador Terhadap Loyalitas Konsumen Ms Glow Men Raihan Wishal Nafis; Andi Ismail Marasabessy
Ecobuss Vol 10 No 2 (2022): Jurnal Ilmiah Ecobuss September 2022
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i2.1133

Abstract

Today, it is no longer taboo that many Indonesian people, especially men, are starting to pay attention to the condition of their appearance. This is what ultimately encourages many cosmetic company to produced specific product for men who are very concerned about their appearance. This study aims to determine the effect of Customer Relationship Management (CRM) and Brand Ambassador on MS Glow Men consumer loyalty with a total sample of 110 respondents. The results showed that Customer Relationship Management (CRM) had a significant positive effect on Loyalty by 21.3% and Brand Ambassador had a significant positive effect on Loyalty by 58.9%. Keywords: Customer Relationship Management, Brand Ambassador, Loyalty
Co-Authors Raihan Wishal Nafis