JCRS (Journal of Community Research and Service)
Vol 6, No 2: July 2022

The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan

Syahputra, Aditia (Unknown)
Sanny, Annisa (Unknown)
Ritonga, Husni Muharram (Unknown)

Article Info

Publish Date
02 Aug 2022

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.

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Journal Info
JCRS (Journal of Community Research and Service)
Website

Abbrev

jcrs

Publisher

Universitas Negeri Medan

Subject

Education Social Sciences

Description

Journal of Community Research and Service (JCRS) is an international multidisciplinary and peer-reviewed journal published by The Center of Community Service of State University of Medan. JCRS is designed to publish research and case studies of university-community engagement initiatives, analyses ...