VALUE: Journal of Business Studies
Vol 1 No 2 (2022): VALUE: Journal of Business Studies

EVALUASI KINERJA PELAKSANAAN TUGAS KEHUMASAN PADA INSTALASI HUMAS DAN PROMOSI KESEHATAN RUMAH SAKIT (PKRS) RSD DR SOEBANDI

Meilinda Rafika Sari (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Sudarno Sudarno (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Hendrawan Santosa Putra (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Indah Purnamawati (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Alfi Arif (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)
Imam Mas'ud (Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia)



Article Info

Publish Date
30 Nov 2022

Abstract

The importance of public relations tasks in the hospital work system as a center for the formation of a brand image for the hospital towards the community is the main concern in determining the community's choice of hospital. Therefore, hospitals are required to carry out good public relations duties. The subject of this study was the Public Relations and PKRS Installation at RSD Dr Soebandi as one of the hospitals that has implemented and developed guidelines for the implementation of public relations tasks. The guidelines for the implementation of public relations tasks used by RSD dr Soebandi are compiled in the form of a Director's Decree. The research was conducted using in-depth interviews with informants to form the basis for formulating performance evaluations. The results showed that the Public Relations and PKRS Installation at RSD Dr Soebandi consisted of 3 units that jointly carried out public relations tasks, namely the PR and marketing unit, the PKRS unit, and the public complaints unit. After comparison, it was stated that the Public Relations and PKRS Installation of RSD dr Soebandi had not fully carried out their public relations duties in accordance with the agreed public relations task guidelines.

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Journal Info

Abbrev

value

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The publication in the Journal lays emphasis on works at the cutting edge of business studies which have not been published everywhere. The Journal covers the discussion of (1) the activities, strategies, structures and decision making processes of profit and non-profit organization or enterprises; ...