Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 23, No 2 (2022): JURNAL EKONOMI DAN INDUSTRI

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. MITRA GALANG SEJAHTERA JAKARTA

Muhammad Yusuf Aditama (Unknown)
Muhammad Harri (Unknown)

Article Info

Publish Date
15 Aug 2022

Abstract

Purpose to analyze the effect of service quality and price on customer satisfaction PT. Mitra Galang Sejahtera Jakarta. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, simultaneous and partially. The research population is customer PT. Mitra Galang Sejahtera Jakarta who use telecommunication service. The result simultaneous, service quality and price have a significant effect on customer satisfaction at PT. Mitra Galang Sejahtera Jakarta. Partially service quality has a positive and significant effect on customer satisfaction, and partially price has a positive and significant effect on customer satisfaction

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Journal Info
Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Website

Abbrev

JEI

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Industri diterbitkan sejak Januari 1996 oleh Program Studi Magister Manajemen Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit tiga kali dalam setahun yaitu pada bulan Januari, Mei, dan September. Ruang lingkup jurnal ini meliputi Manajemen Sumber Daya ...