<![CDATA[“Waroeng X†is one of restaurants in Malang that provide steaks and drinks that not only give product’s quality and quantity, but also give a good service in order to get constumers. The purpose of this research is to define the level of consumer’s satisfaction toward service quality by servqual method approach and to know the major priority attributes “Waroeng X†Soekarno Hatta-Malang branch. The results showed that all of dimensions had a negative satisfaction value, including un-satisfaction categories. Satisfaction value of each dimensions were, reliability of -0,136; responsiveness of -0,117; assurance of -0,173; empathy of -0,096; and tangibles evidence of -0,078. The major priority attributes in service quality improvements were: service time, product’s and serve’s quality, price,  empathy to the consumer’s complaints, pleasant and clean room, and the availability of additional facilities such as toilet, and parking area.Keywords: consumer’s satisfaction, service quality, Servqual method]]>
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