Journal of Technopreneurship on Economics and Business Review (JTEBR)
Vol. 3 No. 2 (2022)

Pengaruh Harga, Nilai Pelanggan dan Citra Perusahaan terhadap Kepuasan Pelanggan: (Studi pada Usaha Ayam Potong Peternakan La Lati di Desa Bente Kecamatan Kabawo Kabupaten Muna)

Yusuf (Universitas Halu Oleo)
Muhammad Taufik (Jurusan Manajemen, Universitas Halu Oleo, Kendari)
Hastuti Hastuti (Jurusan Manajemen, Universitas Halu Oleo, Kendari)
Wa Ode Usna (Jurusan Manajemen, Universitas Halu Oleo, Kendari)
Ariawan Ariawan (Fakultas Ekonomi Universitas Ichsan Gorontalo)

Article Info

Publish Date
24 Aug 2022

Abstract

This study aims to examine and analyze the effect of price, customer value, and company image on customer satisfaction in La Lati's broiler business. This research was conducted on 50 customers of La Lati's beef cattle business. The study was conducted using a questionnaire instrument that has been tested for validity and reliability. The analytical tool used is multiple linear regression analysis. Based on the results of data analysis and hypothesis testing, it was found that simultaneously and partially price, customer value and company image had a positive and significant effect on customer satisfaction.

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Journal Info
Journal of Technopreneurship on Economics and Business Review (JTEBR)
Website

Abbrev

jtebr

Publisher

Universitas Ichsan Gorontalo

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Technopreneurship on Economics and Business Review (JTEBR) adalah suatu jurnal elektronik yang dikelola oleh Fakultas Ekonomi Unversitas Ichsan Gorontalo (Unisan) dengan No ISSN 2716-0092 (online) dan ISSN 2716-0106 (cetak). Jurnal Technopreneurship Unisan bertujuan menyediakan berbagai ...