International Journal of Social and Management Studies (IJOSMAS)
Vol. 3 No. 4 (2022): August 2022

Pengaruh Iklan Terhadap Keputusan Pembelian Mie Lemonilo

Siti Mabrur Rachmah (Universitas Bina Sarana Informatika)

Article Info

Publish Date
28 Jul 2022

Abstract

Advertising is one way to introduce or promote products to consumers. Advertising plays an important role in encouraging consumers to make a purchase. Companies must be able to implement the right marketing strategies to create products that suit the wishes and needs of consumers. The purpose of this study was to determine the effect of advertising on the Purchase Decision of Lemonilo Noodles. This research uses quantitative research. The data source of this research is primary data using lemonilo noodle consumers as a sample. The data were collected using accidental sampling with 100 respondents as Mie Lemonilo buyers. This study uses simple regression analysis. The findings of this study indicate that advertising has a significant effect on the Purchase Decision of Lemonilo Noodles.

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Journal Info
International Journal of Social and Management Studies (IJOSMAS)
Website

Abbrev

ijosmas

Publisher

Universitas Pelita Harapan

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, ...