Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN

PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen UMKM Syehriel Collection)

Ady Nurwana (Universitas Perjuangan Tasikmalaya)
Ari Arisman (Universitas Perjuangan Tasikmalaya)
Kusuma Agdhi Rahwana (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
22 Nov 2022

Abstract

This study aims to determine the effect of Product Design and Product Quality on Purchasing Decisions at the UMKM Syehriel Collection (a survey on the consumers of the UMKM Syehriel Collection). The method used in this research is the quantitative research methods, with a research sample of 100 respondents and the analytical tool used in this study is multiple regression using SPSS version 25. The result showed that the Procut Design and Product Quality a significant effect simultaneously on Purchasing Decisions at the UMKM Syehriel Collection. Product Design has a partially significant affect on Purchasing Decisions at the UMKM Syehriel Collection. Product Quality has a partially not significant effect on Purchasing Decisions at the UMKM Syehriel Collection.

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Journal Info
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Website

Abbrev

jimek

Publisher

Amik Veteran Purwokerto

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), ISSN: 2809-9893 online dan ISSN: 2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ...