Empowerment: Jurnal Pengabdian Masyarakat
Vol. 1 No. 6 (2022): NOVEMBER 2022

Implementasi Digital Signage untuk Digital Marketing Produk UMKM pada Komunitas Sentra Kreasi Bandung

Robbi Hendriyanto (Fakultas Ilmu Terapan, Universitas Telkom)
Wardani Muhamad (School of Applied Science, Telkom University)
Heru Nugroho (Fakultas Ilmu Terapan, Universitas Telkom)
Anak Agung Gde Agung (Fakultas Ilmu Terapan, Universitas Telkom)
Rini Handayani (Fakultas Ilmu Terapan, Universitas Telkom)
Gita Indah Hapsari (Fakultas Ilmu Terapan, Universitas Telkom)
Kristina Sisilia (Fakultas Komunikasi dan Bisnis, Universitas Telkom)
Agus Maolana Hidayat (Fakultas Komunikasi dan Bisnis, Universitas Telkom)
Pramitha Aulia (Fakultas Komunikasi dan Bisnis, Universitas Telkom)

Article Info

Publish Date
14 Nov 2022

Abstract

Digital signage (DS) can be used by business actors (MSMEs) to maximize marketing activities in addition to using other digital media such as social media, websites, videos, and SEO. DS is also part of a system that helps manage marketing as a medium that regulates product information owned by members of the MSME community. In the MSME Community of Kampung Digital Sentra Kreasi (Sentra Kreasi) Bandung, which houses various MSME, it was found that until now community members have not used digital signage as their marketing medium. Through the provision of DS services, it is hoped that community members can maximize their marketing. The method of carrying out activities is through socializing the use of digital signage and training on the use of marketing management systems for members and administrators of the Sentra Kreasi. Digital Signage Service Implementation Activities and marketing management applications at the Sentra Kreasi are carried out through Community Service Activities carried out by lecturers and students of the Faculty of Applied Sciences (FIT) and the Faculty of Communication and Business (FKB).

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Journal Info
Empowerment: Jurnal Pengabdian Masyarakat
Website

Abbrev

emp

Publisher

Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia SINERGI CENDIKIA

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Transportation Veterinary Other

Description

Empowerment: Jurnal Pengabdian Masyarakat (e-ISSN: 2809-3623) is a multidisciplinary scientific journal of Community Service published Bimonthly (6 Issues per year) published by the Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia (Center for Management Research and ...