Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 5 No. 2 (2022): Juli 2022

Pengaruh Ease Of Use dan E-Trust Terhadap Keputusan Pembelian Pada Pengguna Dompet Digital Dana Di Sidoarjo

Miranda Adityawati (Fakultas Ekonomi Universitas Nahdlatul Ulama Sidoarjo)
Laily Muzdalifah (Fakultas Ekonomi Universitas Nahdlatul Ulama Sidoarjo)
Ayu Lucy Larassaty (Fakultas Ekonomi Universitas Nahdlatul Ulama Sidoarjo)
M. Mustaqim (Fakultas Ekonomi Universitas Nahdlatul Ulama Sidoarjo)

Article Info

Publish Date
28 Jul 2022

Abstract

This research aims to 10 knowing the effect of ease of use on the purchasing decisions for Dana e-wallet users in Sidoarjo, 2) knowing the effect of e-trust on purchasing decisions for Dana e-wallet users in Sidoarjo. The research method used is a quantitative method using SPSS analysis tool to measure the result of the effect of ease of use and e-trust on purchasing decisions for Dana e-wallet users in Sidoarjo. The sample of this study amounted to 68 respondents. The place of this research was carried out in Sidoarjo Regency, especially in the Balongbendo area using the cluster sampling method. The data analys technique used is path analysis with the help of SPSS 24. Based on the result of research from the ease of use variable partially positive and significant effect on purchasing decisions. While the result variable partially has a positive and significant effect on purchasing decisions.

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Journal Info
Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Website

Abbrev

bisman

Publisher

Universitas Islam Majapahit

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...