Jurnal Akuntansi, Manajemen dan Bisnis Digital
Vol 1 No 2 (2022): Juli

Factors Affecting Purchase Decisions at the Equator Store Bengkulu City

Nurjana Nurjana (Study Program of Management, Faculty of Economic, Universitas Dehasen Bengkulu)
Oni Yulianti (Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu)
Ermy Wijaya (Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu)

Article Info

Publish Date
31 Jul 2022

Abstract

The purpose of this study was to determine the effect of location, image, price, service quality and product quality on purchasing decisions at the Equator Shop in Bengkulu City. The type of research used is a quantitative approach. The data analysis method used is multiple linear regression. The results of our study accept the hypothesis that there is a significant influence between the variables Location (X1), Image (X2), Price (X3), Quality of Service (X4) on Purchase Decisions (Y). It is known that the simultaneous test results show that the value of Fcount > Ftable is 12.877 > 2.22. When tested individually, all independent variables (Location, Image, Price, Quality of Service affect the Purchase Decision (Y).

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Journal Info
Jurnal Akuntansi, Manajemen dan Bisnis Digital
Website

Abbrev

jambd

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL AKUNTANSI, MANAJEMEN DAN BISNIS DIGITAL is a peer-reviewed journal. Journal of Accounting, Management and Digital Business invites academics and researchers who do original research in the fields of accounting, management, and Digital Business including but not limited to: Accounting Sciences ...