EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 2 No. 4 (2022): Agustus 2022

Pengaruh Lokasi Terhadap Keputusan Pembelian: Studi Kasus Kantin UIN Sumatera Utara

Sugeng Arifandi Banurea (Universitas Islam Negeri Sumatera Utara)
Siti Aisyah (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
20 Aug 2022

Abstract

North Sumatra UIN canteen is a business located in a UIN North Sumatra campus area, this canteen is a gathering place for students during breaks. This study aims to determine how much influence the location has on purchasing decisions that will be made by consumers. This study uses data collection methods from questionnaires and interviews with UIN North Sumatra students who have eaten and stopped at the canteen. From the results of this study, it can be concluded that the locations are very influential on purchasing decisions that will be made by consumers

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Journal Info
EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Website

Abbrev

embiss

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...