Business Review and Case Studies
Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022

Strategy Identify of Sahabat NK to Increase The Sales Volume of NK Brand Corn Hybrid Seed in Probolinggo City

Ardian Hariyono (Student Magister Muhammadiyah University of Jakarta)
Suhendar Sulaeman (Muhammadiyah University of Jakarta)
Liza Nora (Muhammadiyah University of Jakarta)

Article Info

Publish Date
31 Aug 2022

Abstract

East Java Province is the largest province as a producer of grain dry corn in Indonesia in 2020 with a harvested area of 1.19 million hectares with a total production of 5.37 million tons with an average productivity value of 4.51 tons per hectare. Therefore, this research aims to identify promotion strategies collaboration with grower champion also to develop main criteria of Sahabat NK that have prioritize recruit in the future to increase sales volume of NK brand hybrid corn seeds in Probolinggo City. The research method is qualitative by using study case approaching combine with Composite Performance Index (CPI) with 10 informants as the as the source of data. The research results that grower prefer to join face to face meeting rather than virtual meeting collaboration with grower champion for every promotion activity and need to add corn grower as well as grain trader for more increase the sales volume of NK brand hybrid corn seeds in Probolinggo City. Keywords: hybrid corn seed, CPI, grower champion, promotion strategy, case study

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Journal Info
Business Review and Case Studies
Website

Abbrev

brcs

Publisher

Institut Pertanian Bogor

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. ...