International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Vol. 3 No. 1 (2022): International Journal of Global Accounting, Management, Education, and Entrepre

THE INFLUENCE OF THE INFLUENCE OF PRODUCTS, PRICE PERCEPTIONS, PROMOTIONS ON THE PURCHASE DECISIONS OF THE 6TH CLASS ELEMENTARY BOOKS IN PT. YUDHISTIRA GHALIA INDONESIA.: abstract

ari dwi astono (Universitas Muhammadiyah Semarang)
Dwi Kuswanto (STIE Totalwin Semarang)

Article Info

Publish Date
30 Nov 2022

Abstract

This study aims to determine the effect of product, price perception, promotion of purchasing decisions in the 6 th grade tematik book at PT Yudhistira Ghalia Indonesia. The data used in this study are primary data which is done by distributing questionnaires. The method used to take samples in this study is the census method with a total sample of 100 respondents or a grade 6 SD teacher. Data analysis techniques used are validity test, reliability test, multicollinearity test, heterocedasticity test, linearity test, multiple linear regression analysis test. The analytical method used in this study is multiple linear regression analysis using the SPSS version 16. The results obtained in the form of product related to purchasing decisions in the 6 th grade tematik book at PT Yudhistira Ghalia Indonesia. While price perception dan promotion is significant and positive for purchasing decisions in the 6 th grade tematik book at PT Yudhistira Ghalia Indonesia.

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Journal Info
International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Website

Abbrev

ijgame2

Publisher

Sekolah tinggi ilmu ekonomi pemuda

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and ...