Nusantara Hasana Journal
Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI DARING TERHADAP KEPUTUSAN PEMBELIAN KEMBALI AYAM KOPLO TEBET, JAKARTA SELATAN

Ignatius Stefanus Manogi Kevin (STIE Pariwisata Internasional Jakarta)
Darwin Raja Unggul Saragih (STIE Pariwisata Internasional Jakarta)

Article Info

Publish Date
03 Sep 2022

Abstract

This research aims to analyze the influence of product quality, price perception and promotion on the repurchase decision of Ayam Koplo Tebet, South Jakarta. This study used the purposive sampling method with a total of 100 research samples. Data collection is carried out using questionnaires. The primary data obtained from the study were then analyzed using multiple linear regression test tools using the help of SPSS 25. The results of this study show that product quality, price perception, and online promotion partially influence the decision to repurchase Ayam Koplo Tebet, South Jakarta. And the results of the analysis together show that product quality, price perception, and online promotion have a positive effect on the repurchase decision of Ayam Koplo Tebet, South Jakarta.

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...