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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management ANALISIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Cendekia Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains J-CEKI Mimbar Administrasi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Social Sciences Other

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EFEKTIVITAS KUALITAS LAYANAN DI TENGAH PERSAINGAN ONLINE TRAVEL AGENT MELALUI KEPUASAN PELANGGAN Darwin Raja Unggul Saragih; Nasruddin Nasruddin
ANALISIS Vol. 12 No. 1 (2022): ANALISIS VOL. 12 NO. 01 EDISI MARET TAHUN 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS FLORES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v12i1.1717

Abstract

This research aims to determine the effect of service quality on customer satisfaction through the purchasing decision of airlines ticket products at Holiday Indonesia. This research is descriptive quantitative research, with a population of customers who have purchased airplane tickets at Holiday Indonesia at least two times in 2020 as many as 415 customers. The sampling technique in this study used the purposive sampling technique, namely 119 samples that had met the criteria. Data processing uses path analysis as the method used to determine the direct and indirect effects between variables and the Sobel test to determine whether purchasing decisions are capable of being a mediator between the relationship between service quality and customer satisfaction. The results show that service quality has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on customer satisfaction and purchasing decisions have a positive and significant impact on customer satisfaction. The relationship between service quality and customer satisfaction can be mediated by purchasing decisions with a Z value (mediation), and concluded that the purchasing decision variable has a significant influence as a mediator between the relationship between service quality and customer satisfaction.
The Role of social media And Destination Image on Visiting Decision: A Case Study in Taman Mini Indonesia Indah Rully Arifiansyah; Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5117

Abstract

Social media as an online communication has been utilized by tourism organizer to become one of the promotional media, as well as a means of increasing attachment relationships with the community. The purpose of this study is to find out the role of social media in Taman Mini Indonesia Indah on tourist Visit Decision. The data was taken from 207 respondents of social media users. The research instrument used questionnaires through a number of items with a Likert scale of 1-5. And data processing uses the help of PLS consisting of Validity Test and Reliability Test. The data analysis in this study used Convergent Validity and Discriminant Validity. Structural Model Testing consists of R-square analysis with Blindfolding calculations. The results showed that the quality of destinations and the image of destinations had a positive and significant relationship, while social media had no significant effect on visiting decisions. This study highlights the use of social media is very important in an effort to improve the promotion of Taman Mini Indonesia Indah.
E-WOM and Techno Human Relation Approach to Improve Destination Image on Visit at TMII Darwin Raja Unggul Saragih; Rully Arifiansyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (974.824 KB)

Abstract

Tourism as a driver of the global economy in its management in the era of the industrial revolution 4.0 must adapt to the shift in visitor behavior that is increasingly interactive, mobile and personal. This study employs quantitative research methods with a path analysis approach. The data used in this study are primary data and secondary data. The method of data collection in this study was the questionnaire method. The population in this study comprises persons who have traveled to TMII and the population who communicate their trip experiences on online social media accounts. The research instrument employed a questionnaire through numerous items with a Likert scale of 1-5. And data processing using PLS help which consists of Validity Test and Reliability Test. Data analysis in this study uses Convergent Validity and Discriminant Validity. Structural Model Testing comprises of R-square analysis with Blindfolding computation. From the results of the study, it can be seen that 1) Product quality has a significant positive direct effect on visiting decisions; 2) Product quality has a significant positive direct effect on visiting decisions; 3) Product quality has a significant negative direct effect on investment opportunities; 4) Tourism image has a significant positive direct effect on visiting decisions; and 5) Tourism Image has a significant positive direct effect on Visiting Decisions.
Pengaruh Kualitas Produk, Persepsi Harga, dan Suasana Toko terhadap Keputusan Pembelian Kosmetik Wardah di Watsons dan Guardian Mall Cipinang Indah Laras Wulandari; Darwin Raja Unggul Saragih
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.002 KB) | DOI: 10.31004/jptam.v6i2.5001

Abstract

Penelitian ini bertujuan agar melakukan analisa terhadap kualitas produk, persepsi harga, serta suasana toko bagi keputusan pembelian produk kosmetik Wardah di Watsons dan Guardian Mall Cipinang Indah. Populasi penelitian ini yaitu pelanggan yang membeli kosmetik Wardah di Watsons dan Guardian Mall Cipinang Indah, dan data primer berbentuk kuesioner. Pengumpulan data sebanyak 120 responden secara accidental sampling. Selain itu, 20 responden ditujukan untuk pengujian validitas, dan sisanya dirancang untuk perhitungan penelitian. Metode analisis data yang diterapkan pada penelitian ini yakni analisis regresi linier berganda. Analisis yang dilaksanakan diantaranya uji validitas serta reliabilitas, uji asumsi klasik, analisis regresi berganda, uji t serta uji F, maupun analisis koefisien determinasi (R2). Hasil penelitian ini menggambarkan yakni ketiga variabel itu secara simultan memiliki pengaruh Keputusan Pembelian. Kualitas Produk serta Persepsi Harga dapat mempunyai dampak yang berpengaruh kepada Keputusan Pembelian, sedangkan Suasana Toko tidak signifikan dalam Keputusan Pembelian.
The Role of Customer Satisfaction Mediates the Valuables of Service Quality and Location on Purchase Intention Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6249

Abstract

This study aims to investigate the effect of customer satisfaction on the selective behavior of hotel guests among various choices so that it valuables the competitive advantage of hoteliers. This research was conducted using a quantitative method with a Likert scale through data collected from 120 hotel guests four stars in the capital city of Jakarta and processed using the SPSS application. Overall satisfaction is a priority in this study to achieve research objectives through service quality and location, which mediated by customers satisfaction were positively and significantly influenced purchase intention according to the results of this study. Hoteliers can use the study findings to consider competitive strategies in the HOLSERV advantage. Further research is needed so that service quality, location, and customer satisfaction can be used as tools in the marketing strategy of a hotel business.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI DARING TERHADAP KEPUTUSAN PEMBELIAN KEMBALI AYAM KOPLO TEBET, JAKARTA SELATAN Ignatius Stefanus Manogi Kevin; Darwin Raja Unggul Saragih
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of product quality, price perception and promotion on the repurchase decision of Ayam Koplo Tebet, South Jakarta. This study used the purposive sampling method with a total of 100 research samples. Data collection is carried out using questionnaires. The primary data obtained from the study were then analyzed using multiple linear regression test tools using the help of SPSS 25. The results of this study show that product quality, price perception, and online promotion partially influence the decision to repurchase Ayam Koplo Tebet, South Jakarta. And the results of the analysis together show that product quality, price perception, and online promotion have a positive effect on the repurchase decision of Ayam Koplo Tebet, South Jakarta.
EFEKTIVITAS KOMUNIKASI INTERPERSONAL DAN MOTIVASI MELALUI PRINSIP HUMANIS DI ERA DIGITALISASI DALAM MENINGKATKAN KINERJA KARYAWAN Darwin Raja Unggul Saragih; Dandy Alfiansyah
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 5 No 2 (2021): Edisi Mei - Agustus 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.744 KB) | DOI: 10.31955/mea.v5i2.1710

Abstract

Penelitian ini menggunkan metode kuantitatif. Data penelitian yang digunakan berupa data primer dan sekunder. Populasi dalam penelitian ini merupakan keseluruhan dari objek penelitian yang adalah seluruh karyawan Hotal Gran Alia Jakarta (HGAJ). Jumlah sampel sebagai responden terdiri dari 131 karyawan dan setelah melalui uji validitas dan reabilitas 20 responden dan juga adanya proses outliers, terbuang 1 responden sehingga data sisa adalah 101 responden. Skala yang digunakan dalam penyusunan kuesioner adalah skala Analisis data menggunakan analisis penghitungan Pengukuran Model (Outer Model), Analisis Regresi Berganda, dan Koefisien Korelasi. Dari hasil penelitian, dapat disimpulkan bahwa: 1) Ada pengaruh yang signifikan secara statistik Komunikasi Interpersonal Kinerja Karyawan Hotel GAJ; 2) Komunikasi Interpersonal (KI) berpengaruh terhadap Produktivitas Kerja (PK) pada karyawan di hotel GAJ; 3) Komunikasi Interpersonal (KI) berpengaruh tidak langsung terhadap Produktivitas Kerja (PK) melalui Techo-Human Relation (THR); 4) Motivasi (MI) berpengaruh terhadap Techno-Human Relation (THR) pada karyawan di hotel GAJ; 5) Motivasi (MI) berpengaruh terhadap Produktivitas Kerja (PK); dan 6) Motivasi (MI) berpengaruh tidak langsung terhadap Produktivitas Kerja (PK) melalui Techo-Human Relation (THR).
Tourism Attractiveness in Improving Re-visit Decisions through the Destination Image, Accessibility and Word of Mouth Nanini Diva Malinka; Darwin Raja Unggul Saragih
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.1757

Abstract

This study aims to determine the impact of destination image, accessibility, and word-of-mouth on local and international tourists' decision to revisit the Bogor Zoological Museum. For the study's analysis, 250 individuals who had visited the Bogor Zoological Museum on multiple occasions were selected at random and assigned a number. The data collection method is a Likert-scale questionnaire. This analysis employs multiple linear regression with SPSS version 25 to conduct validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, linearity tests, t-tests, f-tests, and coefficient and determination analysis. The decision to revisit the Bogor Zoological Museum is significantly influenced by the destination's image, its accessibility, and positive word-of-mouth, according to research.
Rethinking Supply Chain Disruption Strategy to Address Challenges of Diversification and Substitution as an Instrument Contingency in Some Manufacturing Firms in Indonesia Darwin Raja Unggul Saragih
Jurnal Indonesia Sosial Sains Vol. 4 No. 08 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i08.876

Abstract

The COVID-19 pandemic disrupted supply chains that had not yet recovered and were again affected by the Russian invasion of Ukraine. This situation threats the global economy with stagflation and significantly impacts some manufacturing firms in Indonesia. The researcher focuses on alternative solution strategies as a direct consequence of the supply chain disruption. This study was conducted on some manufacturing firms currently facing significant problems with raw material supply. The researcher adopts a qualitative review methodology and in-depth interviews with a limited number of n=19 participants to find data analysis. An overview of findings as a basis for subsequent relevances and understanding for manufacturers considering developing relationship-integrated domestic supply chains. The operations of manufacturing firms that depend on imported raw materials must be shut down, resulting in rising prices. It is challenging for manufacturers to raise the price of finished goods. Manufacturers must begin developing domestic supply chains to be more cost-effective and to support sectors amid uncertainty and complexity in demand for future supply.
Pengaruh Kualitas Produk, Promosi Dan Citra Merek Terhadap Kepuasan Pelanggan di Outlet Hokben Ciracas Irvan Purnomosidi; Darwin Raja Unggul Saragih
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 9 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i9.208

Abstract

This study aims to analyze the influence of product quality, promotion, and brand image on customer satisfaction at Hokben Ciracas outlets. This study used a Likert scale with 100 respondents to measure relation among variables. The data were collected and processed with SPSS v.26 software and analyzed. The analysis result showed that product quality has a positive and significant effect on customer satisfaction, promotion has a positive and significant impact on customer satisfaction, and brand image has a positive and significant influence on customer satisfaction. In addition, it was also found that the three variables, namely product quality, promotion, and brand image, simultaneous have a positive effect on customer satisfaction. And these results can be the basis for improving marketing strategies and customer service quality in the restaurant industry in the future.
Co-Authors Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Irvan Purnomosidi Laras Wulandari Muhammad Rizky Fathoni Nanini Diva Malinka Nasruddin Nasruddin Rully Arifiansyah