International Journal Management and Economic (IJME)
Vol. 1 No. 3 (2022): September: International Journal Management and Economic

ANALYSIS OF IMPORTANCE AND PERFORMANCE STUDENT SATISFACTION, STUDENT LOYALTY, AND COMPETITIVE ADVANTAGE PRIVATE UNIVERSITIES

Julius Nursyamsi (Gunadarma University)
Didin Mukodim (Gunadarma University)
Peni Sawitri (Gunadarma University)

Article Info

Publish Date
30 Sep 2022

Abstract

This study examines and evaluates the constructs of service quality, website quality, institutional image, marketing mix, student satisfaction, student loyalty and competitive advantage based on structural equation modeling. This research model illustrates that each construct has a performance value and importance to competitive advantage. The test of this model uses a sample of 932 active student respondents at private universities with a non-probability sampling method with a purposive sampling technique. Data analysis using structural equation modeling and importance-performance map analysis, test analysis tool with SmartPLS. Based on the results of the analysis, it was found that the quality of the website has a low importance and performance value on competitive advantage compared to other variables.

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Journal Info
International Journal Management and Economic (IJME)
Website

Abbrev

IJME

Publisher

Asosiasi Dosen Muda Indonesia

Subject

Economics, Econometrics & Finance

Description

International Journal Management and Economic (IJME) is published three times a year, in January, Mey and September by Asosiasi Dosen Muda Indonesia. IJME aims to: Promote the latest research results on Management and/or Entrepreneurship and also Economic. Only publish the results of Subjects ...