Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Vol 5 No 4 (2022): APTEKMAS Volume 5 Nomor 4 2022

IMPLEMENTASI GREEN MARKETING DAN DIGITAL MARKETING PADA UMKM BINAAN TELKOM COMMUNITY DEVELOPMENT CENTER SURABAYA

Sekar Widyasari Putri (IT Telkom Surabaya)
Ahmad Wali Satria Bahari Johan (Institut Teknologi Telkom Surabaya)
Riza Akhsani Setyo Prayoga (Institut Teknologi Telkom Surabaya)
Jenny Ghifrina (Institut Teknologi Telkom Surabaya)
M. Ghouzul A’dhom (Institut Teknologi Telkom Surabaya)
Vagnes Angela (Institut Teknologi Telkom Surabaya)

Article Info

Publish Date
10 Dec 2022

Abstract

The COVID-19 pandemic has had a significant impact on the industry, such as layoffs. Employees affected by layoffs fulfill their daily needs by becoming MSME actors in the hope of becoming a source of income. Telkom CDC (Community Development Center) is a division of PT Telkom Indonesia as a distributor of CSR (Corporate Social Responsibility) funds for MSMEs in the Surabaya area. Based on an interview with the Telkom CDC Manager as an MSME supervisor, he provided information about the problem of soft loan funds being channeled to MSME actors who did not return, because their business was not yet profitable. This is because business actors do not evaluate and improve their business. In addition, during the pandemic, training for MSME actors was also very limited so MSME actors' knowledge, especially on effective marketing, was also lacking. They cannot keep up with the digitalization and packaging trends that attract consumer interest and trust in the products offered. Therefore, we try to provide solutions from the marketing side by providing digital marketing training and the application of green marketing in the form of attractive environmentally friendly packaging.

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Journal Info
Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

aptekmas

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Politeknik Negeri Sriwijaya

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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

Publikasi jurnal ini memuat tentang pengembangan dan penerapan Ipteks serta model atau konsep dan atau implementasinya dalam meningkatkan partisipasi masyarakat dalam pembangunan, pemberdayaan ...