International Journal of Social Science
Vol. 2 No. 2: Agustus 2022

IMPLEMENTATION MODEL INTERNET OF THINGS ON MICRO MEDIUM ENTERPRISE IN BEKASI REGIONAL

Hamzah Muhammad Mardi Putra (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa)
Arief Teguh Nugroho (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa)



Article Info

Publish Date
03 Aug 2022

Abstract

The purpose of this study is to identify the use of technology and analyze the influence of technology and the internet on the use of social media on Micro, Small and Medium Enterprises in the District Bekasi. The target to be achieved is to identify the use of technology and the internet on MSME actors and analyzethe influence of technology use on the use of social media on MSME actors. The Framework of Thought in this study proposes the development of the Technology Readiness Index (TRI) model consisting of Optimism, Innovativeness, Discomfort, as well as the Insecurity and Technology Acceptance Model (TAM) consisting of the proposed Perceived Ease of Use and Perceived Usefulness   by Davis (1989) then combined by Putra (2017) and Rahman (2017) which influenced the use of Social Media by Micro, Small and Medium Enterprises (MSMEs) in Bekasi Regency. The respondents in this study consisted of micro, small and medium enterprises in Bekasi Regency who used Social Media in their businesses. The results of this study indicate that the respondent's monthly expenditure in the Jababeka Industrial Estate is more than 5 million with 40.3%. Respondents were grouped into expenditures under 1 million, 1-3 million, 3-5 million and more than 5 million.

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Journal Info

Abbrev

IJSS

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...