Ulil Albab
Vol. 1 No. 10: September 2022

Pengaruh Inovasi Produk dan Persepsi Harga terhadap Keputusan Pembelian : Survei pada Konsumen UMKM Habib Collection Kabupaten Tasikmalaya

Leli Nispi Fauzi (Universitas Perjuangan Tasikmalaya)
Ari Arisman (Universitas Perjuangan Tasikmalaya)
Depy Muhamad Pauzy (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
18 Sep 2022

Abstract

This study aims to determine the effect of procduct innovation and price perception on purchasing decisions on Habib Collection UMKM consumers in Tasikmalaya Regency. The method used is quantitative research with survey method and causality approach. With a research sample of 97 Consumers of UMKM Habib Collection in Tasikmalaya Regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25.0. The results showed that simultaneously product innovation and price perception had a significant effect on purchasing decisions for Habib Collection products, Tasikmalaya Regency. Partially, product innovation has no significant effect on purchasing decisions for Habib Collection Regency products.

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Journal Info
Ulil Albab
Website

Abbrev

JIM

Publisher

CV. Ulil Albab Corp

Subject

Religion Humanities Public Health Social Sciences Other

Description

ULIL ALBAB : Jurnal Ilmiah Multidisiplin diterbitkan oleh CV. ULIL ALBAB CORP. ULIL ALBAB : Jurnal Ilmiah Multidisplin menerbitkan artikel bidang multidisiplin, termasuk : Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, Budaya, Seni, Pertanian, ...