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MENGUKUR KEPUASAN KONSUMEN PRODUK SKIN CARE MELALUI KUALITAS PRODUK Depy Muhamad Pauzy; Arga Sutrisna
Jurnal Ecoment Global : Kajian Bisnis dan Manajemen Vol 6, No 2
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.904 KB) | DOI: 10.35908/jeg.v6i2.1144

Abstract

This study aims to determine how the influence of product quality on customer satisfaction on skin care products. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of product quality and customer satisfaction. While empirical research was conducted to determine the relationship between variables through statistical calculations. Data collection techniques through questionnaires to 95 respondents by purposive sampling. The object of this research is Economics student at the Perjuangan University of Tasikmalaya. Research data will be analyzed using simple regression where product quality becomes the independent variable, and customer satisfaction as the dependent variable. The average use of skin care products used by Perjuangan University of Tasikmalaya is local skin care products. This is because the users of skin care products trust more what has been recommended by doctors, prefer and buy products that have guaranteed safety and are easily found in various places in Tasikmalaya. Based on the results of statistical tests obtained that product quality has a significant effect on customer satisfaction. Keywords: Skin Care; product quality, customer satisfaction. Keywords: Skin Care; product quality, customer satisfaction.
PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP TINGKAT KEPUASAN PELANGGAN PRODUK KELOM SHENY DI KOTA TASIKMALAYA Depy Muhamad Pauzy; Arga - Sutrisna
JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : JURNAL MAKRO MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.069 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh atribut produk dan harga terhadap keputusan pembelian serta dampaknya terhadap tingkat kepuasan pelanggan pada produk Kelom Sheny di Kota Tasikmalaya. Penelitian ini bersifat deskriptif dan empiris. Penelitian deskriptif dilakukan untuk memperoleh gambaran tentang atribut produk, harga, keputusan pembelian, dan kepuasan pelanggan.Sedangkan penelitian empiris dilakukan untuk mengetahui hubungan antara variabel melalui perhitungan-perhitungan statistik. Teknik pengumpulan data melalui penyebaran angket kepada 100 orang responden secara random (acak). Objek dalam penelitian ini adalah semua konsumen yang berada di sekitar wilayah Kota Tasikmalaya. Data penelitian akan dianalisis menggunakan path analysis dimana atribut produk dan harga menjadi variabel bebas, proses keputusan pembelian sebagai variabel intervening/perantara dan kepuasan pelanggan sebagai variabel terikat.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN CITA POULTRY SHOP TASIKMALAYA Denis Pranata; Wawan Sukmana; Depy Muhamad Pauzy
Hexagro Journal Vol. 3 No. 1 (2019)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v3i1.303

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Cita Poultry Shop Tasikmalaya. Penelitian ini menggunakan metode survey. Teknik pengumpulan data menggunakan kuesioner, yang diisi oleh pelanggan Cita Poultry Shop Tasikmalaya. Teknik analisis data menggunakan regresi berganda. Berdasarkan hasil penelitian diketahui bahwa pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Cita Poultry Shop Tasikmalaya termasuk dalam klasifikasi baik. Kualitas produk dan harga berpengaruh secara simultan terhadap kepuasan pelanggan. Adapun Kualitas produk dan harga berpengaruh secara parsial terhadap kepuasan pelanggan Cita Poultry Shop Tasikmalaya.Kata kunci : Kualitas Produk, Harga, Kepuasan pelanggan
THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND INTELLECTUAL INTELLIGENCE ON THE QUALITY OF PARAWISATA HUMAN RESOURCES IN PANGANDARAN BEACH TOURISM OBJECT Arga - Sutrisna; Depy Muhamad Pauzy
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1712

Abstract

This research is one of the efforts of researchers to develop tourism human resources in Pangandaran beach tourism, the development of tourism human resources in Pangandaran attractions is very important to face the MEA (ASEAN Economic Community), it is hoped that with good tourism human resources can produce resources very large regional income. the purpose of this study is first to find out the intellectual intelligence, emotional intelligence, and the quality of human tourism resources in Pangandaran beach tourism objects, secondly to know the effect of intellectual intelligence and emotional intelligence simultaneously on the quality of tourism human resources in Pangandaran beach tourism objects, the third to know the effect of intellectual intelligence and emotional intelligence partially on the quality of tourism human resources in Pangandaran beach tourism objects, and the fourth becomes the basis of subsequent research. The method used to achieve the above objectives is an explanatory research method, the use of this method because researchers not only describe the empirical facts found in the field, but also intend to analyze and explain the influence between variables. This research was conducted on tourism human resources in Pangandaran beach tourism objects with a sampling system. The results of this study that the variable of emotional intelligence significantly influence the quality of tourism human resources and that the intellectual intelligence variable significantly influences the quality of tourism human resources and emotional intelligence and intellectual intelligence simultaneously significantly influence the quality of tourism human resources
The Effect of Product Innovation and Product Quality on Competitive Advantage Rizky Desyanti Fauziah; Ari Arisman; Depy Muhamad Pauzy
Jurnal Fokus Manajemen Vol 2 No 1 (2022): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v2i1.2257

Abstract

This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. The data collected in the form of primary data. Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency.
Pengaruh Merek dan Desain Kemasan terhadap Proses Keputusan Pembelian Kelom Sheny di Kota Tasikmalaya Depy Muhamad Pauzy; Kusuma Agdhi Rahwana
JURNAL EKONOMI PERJUANGAN Vol. 1 No. 1 (2019): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v1i1.208

Abstract

This study aims to determine the effect of brand and packaging design on the process of purchasing Kelom Sheny products. The purpose of the study was based on the fact that in the past year (2016) there had been a decline in sales of Kelom Sheny products. It is suspected that the cause of the decline was influenced by various factors, including the provision of incomplete products and rare price cuts, as well as declining consumer purchasing power. This research is descriptive and empirical. Descriptive research is conducted to obtain an overview of product attributes and the process of purchasing decisions. While empirical research is conducted to determine the relationship between variables through statistical calculations. Data collection techniques through questionnaires to 90 respondents. The objects in this study are all consumers who are around the Tasikmalaya City area. The study used a survey method with sampling techniques using random sampling techniques. The research data will be analyzed using multiple regression. In hypothesis testing on brand variables, it shows that the brand variables have a significant effect on the process of purchasing decisions, and the results of the recapitulation of respondents' questionnaires in the brand variables are obtained with agreed criteria. The magnitude of the effect of packaging design on the process of purchasing the Kelom Sheny product, where the hypothesis testing of the packaging design variables shows that there is no significant effect on the process of purchasing decisions. Simultaneously the influence of brand and packaging design on the purchasing decision process of Kelom Sheny can be concluded that the model is good, and is used to show the influence of brand and packaging design on the process of purchasing decisions.
PENGARUH PANDEMI COVID-19 TERHADAP POLA KONSUMSI MAHASISWA DI KOTA TASIKMALAYA Gian Riksa Wibawa; Depy Muhamad Pauzy
Sains Manajemen: Jurnal Manajemen Unsera Vol. 8 No. 1 (2022): Sains Manajemen: Jurnal Manajemen Unsera
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v8i1.4934

Abstract

This study aims to see changes in student spending on consumption, transportation and the internet before and after the Covid-19 pandemic. This research is a quantitative, qualitative, and descriptive research with survey methods and literature studies. The questionnaire was submitted via Google Form with a total of 100 students as respondents distributed through various social media. The results of this study show that in the pre-pandemic period, students' needs for consumption ranked first with a percentage of 43%, followed by transportation needs at 38%, and the last order was the need for the internet. However, in the post-pandemic period there was a change, where the need for spending on the internet became the highest with a percentage of 59%, followed by consumption needs at 22% and lastly the need for transportation at 19%. This happens because students who migrate to study can return to their hometowns or parents' homes due to online lectures, so the need for consumption and transportation decreases, this is inversely proportional to the increasing need for the internet.
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KELOM SHENY DI KOTA TASIKMALAYA Depy Muhamad Pauzy; Gian Riksa Wibawa
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2880

Abstract

This study aims to determine how the effect of price on the decision to purchase Kelom Sheny products in the City of Tasikmalaya. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of prices and purchasing decisions. While empirical research was conducted to determine the relationship between variables through statistical calculations. The technique of collecting data is by distributing questionnaires to 100 respondents randomly (randomly). The objects in this study are all consumers who are around the City of Tasikmalaya. The study used a survey method with a sampling technique using simple random sampling technique. The research data will be analyzed using simple linear regression, and the results of the discussion show that the price variable has a significant effect on purchasing decisions.
Analisis Strategi Pemasaran Minimarket AD Mart di Kota Tasikmalaya Arif Arif; Depy Muhamad Pauzy
Manager : Jurnal Ilmu Manajemen Vol 5, No 3 (2022)
Publisher : feb@uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/manager.v5i3.7926

Abstract

This study aims to determine the analysis of AD Mart minimarket marketing strategy in Tasikmalaya City. This research uses qualitative research with data collection from interviews, direct observation, and documentation. Data analysis technique through triangulation. The results of research that has been carried out at AD Mart minimarkets show that there is no specific grouping of consumers in the market segmentation carried out by AD Mart in Tasikmalaya City. AD Mart's target market is in accordance with the company's mission, namely serving various groups of consumers and the market position of serving consumer needs by prioritizing "Cheap Shopping". The mix strategy applied is good enough but there are several aspects that need to be improved, namely in terms of promotion and availability of stock
PENGARUH HARGA TERHADAP KEPUASAN PELANGGAN PRODUK KELOM SHENY DI KOTA TASIKMALAYA Arif Arif; Depy Muhamad Pauzy
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.251

Abstract

This study aims to examine the effect of price on customer satisfaction of Kelom Sheny products in Tasikmalaya City. In this study using a quantitative approach with a simple random sampling technique with 100 respondents. The results of the validity and reliability test showed that Cronbach's Alpha coefficient was more than 0.60. Then, linear regression analysis with t test value is 0.874. The value of r square is 0.008 or the effect of price on customer satisfaction is only 0.8%, it shows that 99.2% of customer satisfaction is influenced by other variables. Based on the results of these data, the effect of price on customer satisfaction has no significant effect