Ulil Albab
Vol. 2 No. 1: Desember 2022

Pengaruh Word of Mouth dan Persepsi Harga terhadap Keputusan Pembelian pada Cilok Goang Uruy Tasikmalaya

Febri Herdiana (Universitas Perjuangan Tasikmalaya)
Budhi Wahyu Fitriadi (Universitas Perjuangan Tasikmalaya)
Ari Arisman (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
16 Dec 2022

Abstract

This study aims to determine the effect of word of mouth and price perception on purchasing decisions at Cilok Goang Uruy. The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Cilok Goang Uruy Golacir Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the word of mouth and price perception had a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, Word of Mouth has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, price perception has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya

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Journal Info
Ulil Albab
Website

Abbrev

JIM

Publisher

CV. Ulil Albab Corp

Subject

Religion Humanities Public Health Social Sciences Other

Description

ULIL ALBAB : Jurnal Ilmiah Multidisiplin diterbitkan oleh CV. ULIL ALBAB CORP. ULIL ALBAB : Jurnal Ilmiah Multidisplin menerbitkan artikel bidang multidisiplin, termasuk : Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, Budaya, Seni, Pertanian, ...