Islamic Economics and Finance Journal
Vol. 2 No. 2 (2021): El-Aswaq

Pengaruh Halal Awareness dan Sertifikasi Halal pada Produk Kecantikan MS Glow terhadap Minat Beli Muslim Millennial

Venisa Ayu Syafira (Universitas Islam Malang)
Nur Diana (Unknown)
Harun Al Rasyid (Unknown)

Article Info

Publish Date
08 Feb 2022

Abstract

This study aims to determine the effect of halal awareness and halal certification onMS Glow beauty product on purchase intention of Muslim Millennial. This type ofresearch is quantitative research. Sampling was done by using the non probabilitysampling with accidental sampling method. There are 102 respondents who areMuslim Millennial in Malang and using MS Glow beauty product. The analytical toolused is Multiple Linear Regression Analysis using SPSS 25. The result showed thatthe variable Halal Awareness (X1) had a positive and partially significant effect onpurchase intention (Y), halal certification (X2) had positive and significant effect onpartial to purchase intention (Y).

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Journal Info
Islamic Economics and Finance Journal
Website

Abbrev

laswq

Publisher

Universitas Islam Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The scope of El-Aswaq are limited to islamic economics, islamic banking and finance, islamic economic management, islamic economics law, management Zakat, Infaq, Shodaqoh, and Waqf, islamic entrepreneurship and business, islamic economics thought, islamic insurance, islamic ...