Jurnal Pengabdian Kepada Masyarakat
Vol 2 No 2 (2022): November 2022

Digitalisasi Marketing Bagi Pelaku UMKM Kabupaten Blitar

Siti Azizah (Universitas Brawijaya)
Irfan H. Djunaidi (Universitas Brawijaya)
Diah Priharsari (Universitas Brawijaya)
Mas Ayu Ambayoen (Universitas Brawijaya)
Siti Hamidah (Universitas Brawijaya)

Article Info

Publish Date
30 Nov 2022

Abstract

The purpose of community service through this Doctoral Service Grant is to help market MSME products assisted by the Blitar Regency Livestock and Fisheries Service through the Triple-Helix model with the concept of e-commerce. The expected result is to expand the market of assisted MSME products in Blitar Regency produced by OPS Cooperative, Srikandi Kitchen, MuZa Smoked Salted Eggs and AKBest (Akademi Komunitas Negeri Putra Sang Fajar Blitar). The location of community service activities will be carried out in Blitar Regency from May to August 2022. The steps of the activity are: 1. Coordination to establish triple-helix cooperation  2. Improving the product image of MSMEs 3. Provide counseling on market share, knowing desires and recognizing potential customers 4. Providing online processed product promotion facilities 5. Providing skills about online transactions and the Canva application The result that has been obtained during the activity process is that parties in the triple-helix model can coordinate so that MSMEs are always informed of government programs. Canva application training and social media creation assistance can improve the product image of MSMEs and then also provide skills about market share, and potential consumers in addition to online transactions. The continuation of the program is still needed for assistance in order to maintain business motivation and improve product quality.

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Journal Info
Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

pakmas

Publisher

Yayasan Pendidikan Penelitian Pengabdian Algero

Subject

Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

PaKMas (Jurnal Pengabdian Kepada Masyarakat) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Masyarakat adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan ...