AJAD : Jurnal Pengabdian kepada Masyarakat
Vol. 2 No. 2 (2022): OCTOBER 2022

Sosialisasi Kepada Masyarakat: Penerapan Strategi Pemasaran Terhadap Peningkatan Pendapatan pada Wisata Bukit Condong

Elysa Octadina (Universitas Islam Indragiri)
Irma Aulia Saputri (Universitas Islam Indragiri)
Jusman (Universitas Islam Indragiri)
Reski Permana (Universitas Islam Indragiri)
Syafrizal (Universitas Islam Indragiri)
Wina Sapriyanti (Universitas Islam Indragiri)

Article Info

Publish Date
30 Oct 2022

Abstract

The purpose of this service activity is to provide socialization to the community in implementing the Bukit Condong marketing strategy in order to increase the number of domestic and non-domestic tourist visits. The implementation of this service activity carried out by the author uses interview survey methods and direct discussions and observations as well as discussions with the community. From the results of the activities and analyzed descriptively using the marketing concept, it was concluded that tourism objects have the greatest marketing potential in providing customer satisfaction, so they are worthy of being promoted and marketed in the national tourism market in particular.

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Journal Info
AJAD : Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

ajad

Publisher

Lembaga Mitra Solusi Teknologi Informasi

Subject

Humanities

Description

AJAD : Jurnal Pengabdian kepada Masyarakat, with ISSN 2797-2356 (Online) and 2797-2364 (Print) published by Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI). Its a biannual refereed journal concerned with the practice and processes of community engagement. It provides a forum for ...