JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Vol 18 No 2 (2022): JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN

PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS

Raul Frida Putra (Universitas Bhayangkara Jakarta Raya)
Neng Siti Komariah (Unknown)

Article Info

Publish Date
28 Nov 2022

Abstract

This study aims to examine the influence of brand image and product design on purchasing decisions for Compass shoes. The provision of this sample uses purposive sampling with the Slovin formula to obtain 100 respondents, namely followers of social media Instagram Compass shoes. Hypothesis testing in this study using multiple linear regression analysis using IBM SPSS 26. The results of this study indicate that (1) brand image has a positive and significant effect on purchasing decisions for Compass shoes (2) product design has a positive and significant effect on purchasing decisions for Compass shoes (3) brand image and product design simultaneously have a simultaneous effect on purchasing decisions for Compass shoes.

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Journal Info
JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Website

Abbrev

JIAM

Publisher

Universitas Bhayangkara Jakarta Raya

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Akuntansi dan Manajemen merupakan jurnal ilmiah yang menyajikan hasil karya ilmiah baik secara teori dan empiris dari bidang ilmu Akuntansi dan Manajemen yang mendukung pembangunan nasional ekonomi di Indonesia. Jurnal Ilmiah Akuntansi dan Manajemen menyajikan tulisan-tulisan ilmiah ...