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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Raul Frida Putra
Universitas Bhayangkara Jakarta Raya
Economics, Econometrics & Finance

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PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS Raul Frida Putra; Neng Siti Komariah
Jurnal Ilmiah Akuntansi dan Manajemen Vol 18 No 2 (2022): JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jiam.v18i2.1544

Abstract

This study aims to examine the influence of brand image and product design on purchasing decisions for Compass shoes. The provision of this sample uses purposive sampling with the Slovin formula to obtain 100 respondents, namely followers of social media Instagram Compass shoes. Hypothesis testing in this study using multiple linear regression analysis using IBM SPSS 26. The results of this study indicate that (1) brand image has a positive and significant effect on purchasing decisions for Compass shoes (2) product design has a positive and significant effect on purchasing decisions for Compass shoes (3) brand image and product design simultaneously have a simultaneous effect on purchasing decisions for Compass shoes.
Co-Authors Neng Siti Komariah