JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)

EXPLORING IMPULSIVE BUYING OF ESPORT PLAYER AMONG SAM RATULANGI UNIVERSITY STUDENTS

Morissa Wongkar (Unknown)
Paulus Kindangen (Unknown)
Emilia Gunawan (Unknown)

Article Info

Publish Date
18 Oct 2022

Abstract

The purpose of this research is to analyze the influence of external and internal trigger of impulsive buying on esport player undergraduate student at the Sam RatulangiUniversity and also to find out the consequences of it.  The method that used in this research is qualitative method with 15 informants as the respondents for the research distributed by social media. The result of this research shows that internal trigger has the most influencing for esport player to make impulsive buying and also for some of esport player feel the consequences after make impulsive buying such as the feeling or regret. Description qualitative were used to help the data analysis in this research.

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Journal Info
JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

emba

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...