JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)

THE ANALYSIS OF CUSTOMER INTEGRATION OF CHILDREN’S PLAY FACILITIES AT KENTUCKY FRIED CHICKEN MANADO

Yessica Dian Oktriyani Kalesaran (Universitas Sam Ratulangi)
Paulus Kindangen (Unknown)
Frederik Worang (Unknown)

Article Info

Publish Date
21 Oct 2022

Abstract

Child's attitude can  influence parents purchasing decisions. Playground can affect the activities of children and parents. Companies need to consider providing and developing Playground which can also be profitable for the company. Because in Manado there is minimal availability of Playground at the Restaurant. This research doing by In Depth Interview Method. There are several things that affect customer integration with the Playground,  Kids Fun, Child's Appetite, Child Safety, and Parents' Comfort. Customers will integrate well for the company if the company also pays attention to the integration that customers show. What are their desires and complaints. Customers can fulfill what they expect.

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Journal Info
JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

emba

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...