JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)

THE INFLUENCES OF LOCATION AND PRICE ON CONSUMER PREFERENCES IN TRADITIONAL MARKET (CASE STUDY PASAR BERSEHATI IN MANADO CITY)

Reycel Yudhitia Tarro (Sam Ratulangi University)
Joyce Lapian (Unknown)
Regina Saerang (Unknown)

Article Info

Publish Date
18 Oct 2022

Abstract

The purpose of this study was to determine how the influences of location and price on consumer preferences in traditional market (Pasar bersehati in Manado city). This study uses quantitative methods with questionnaire data collection techniques. The results of this study indicate that there is a significant influence between location and price on consumer preferences by visitors at Pasar Bersehati Manado. Based on the F test, where Fcount > Ftable (79.107 > 2.70).

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
306.23 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

emba

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...