JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)

The Analysis of Students Online Shopping Behavior of Shopee Application in the Covid-19 Pandemic Era

Andrew Patrick Pasla (Unknown)
Marjam Mangantar (Unknown)
Regina Trifena Saerang (Unknown)



Article Info

Publish Date
21 Oct 2022

Abstract

The main issues of online shopping are not regarding its advantages and convenience that the platform gave to the people; but more about how the people try to approach the usage of online shopping which resulted in the existence of online shopping behavior. The current condition of online shopping behavior can be problematic if there are no further explanation regarding the phenomenon. The purpose of this study is to find out the student online shopping behavior of Shopee Application during the pandemic era, particularly the users arestudents of IBA Unsrat. This study uses a qualitative method and interview toward informants were conducted in order to gain information regarding the phenomenon. The findings of this study shows that the condition of online shopping behavior within Shopee application are in line with the current situation. The changes that made by the company made the costumers feel easier and safer to use the application during this limited condition. Based on the result, the researcher provided several recommendations such as check and balance system regarding the current products that can be done by the company and a more comprehensive understanding about the usage of online shopping media for the costumers

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Journal Info

Abbrev

emba

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...