Proceeding ISETH (International Summit on Science, Technology, and Humanity)
2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)

Analysis of Online Customer Reviews Toward Interest Using Blibli as Online Marketplace in UPI Students

Rachmat Hidayat (Universitas Pendidikan Indonesia)
Dadang Dahlan (Universitas Pendidikan Indonesia)

Article Info

Publish Date
01 Jul 2020

Abstract

Purpose: This study aims to analyze and determinate the influence of online customer reviews toward using online marketplace. Methodology: The research method is used in an explanatory survey with hypothesis testing with data collection technique employed through questionnaires. The study population are student from indramayu who studied in Univeristas Pendidikan Indonesia 2019 were 135 as respondents. The collected data were then analyzed using simple regression techniques. Results: The results showed that the online customer reviews variable were categorized as significant and interest of using with a coefficient of 0.691 Applications/Originality/Value: This finding implies that to improve e-commerce, so companies need to more attention to how they can prioritize consumer desires so that good online reviews for the company will be achieved.

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Journal Info
Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Website

Abbrev

iseth

Publisher

Universitas Muhammadiyah Surakarta

Subject

Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Description

The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to ...