Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Rachmat Hidayat
Universitas Pendidikan Indonesia
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Online Customer Reviews Toward Interest Using Blibli as Online Marketplace in UPI Students Rachmat Hidayat; Dadang Dahlan
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to analyze and determinate the influence of online customer reviews toward using online marketplace. Methodology: The research method is used in an explanatory survey with hypothesis testing with data collection technique employed through questionnaires. The study population are student from indramayu who studied in Univeristas Pendidikan Indonesia 2019 were 135 as respondents. The collected data were then analyzed using simple regression techniques. Results: The results showed that the online customer reviews variable were categorized as significant and interest of using with a coefficient of 0.691 Applications/Originality/Value: This finding implies that to improve e-commerce, so companies need to more attention to how they can prioritize consumer desires so that good online reviews for the company will be achieved.
Co-Authors Dadang Dahlan