JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 6, No 2 (2022): November 2022

The Influence Of Internal Marketing On Organizational Performance Mediated By Organizational Culture In Micro, Small And Medium-Sized Enterprises

Bakti Setyadi (Universitas Bina Darma)
Sulaiman Helmi (Universitas Bina Darma, Pelembang)
Fitriasuri Fitriasuri (Universitas Bina Darma)

Article Info

Publish Date
25 May 2023

Abstract

This study examines how organizational culture functions as a mediator between internal marketing and organizational performance in Micro, Small, and Medium Enterprises in Palembang City. This research uses quantitative methods with a cross-sectional survey. Respondents in this study amounted to 42 respondents, with data analyzed using partial least square structural equation modeling (SEM-PLS). The findings in this study that organizational culture functions as a mediator in the influence of internal marketing and organizational performance on small and medium-sized enterprises. So it is important Micro, Small, and Medium Enterprises ses in the city of Palembang to create a conducive organizational culture.

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Journal Info
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Website

Abbrev

JMIL

Publisher

Politeknik APP Jakarta

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...