JURNAL MANAJEMEN BISNIS
Vol. 10 No. 1 (2023): March

Can Employee Competency Engage Islamic Banking Customers ?

Ria Mardiana Yusuf (Universitas Hasanuddin)
Nurdjanah Hamid (Universitas Hasanuddin)
Andi Ratna Sari Dewi (Universitas Hasanuddin)
Hasnidar (STIE Makassar Maju)



Article Info

Publish Date
14 Dec 2022

Abstract

Islamic banking is demanded to continue improving in providing the best service to customers. It is not enough to understand how to keep customers doing transactions, companies must know that there are other ways consumers contribute to the company and stay engaged in itThe level of customer engagement can be shown in how involved they are with the company's offerings. The research team wanted to see how employee skills affected customer satisfaction. Makassar's Sharia Commercial Bank served as the study's sample institution. 200 questionnaires. The results of the study were processed using smartPLS 3. The results showed that employee competency has a significant effect on customer satisfaction, employee competency has no significant effect on customer engagement, and customer satisfaction has a significant effect on customer engagement.

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Journal Info

Abbrev

JMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan ...