Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Patria Artha Management Journal JURNAL MANAJEMEN BISNIS
Hasnidar
Sekolah Tinggi Ilmu Ekonomi Makassar Maju
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN KARYAWAN FRONT OFFICE TERHADAP CUSTOMER ENGAGEMENT NASABAH BANK MUAMALAT KOTA MAKASSAR Nidar, Hasnidar Asni; Jusri, Jusri Jusri
Patria Artha Management Journal Vol 3, No 1 (2019): Patria Artha Manajemen Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.612 KB) | DOI: 10.33857/pamj.v3i1.212

Abstract

The high level of banking competition is no longer focused on consumer transactional behavior (repurchasing and cross-selling) but incorporates non-transactional behavior (word of mouth, blogging, co-creation). This study aims to determine the importance of the role of attitude of the employee on customer engagement. The location of this study was at Bank Muamalat Makassar with 70 customer samples, using the Smart PLS3 method. The results of this study indicate that attitude of the employee has a significant effect on customer satisfaction and customer engagement. Customer satisfaction has a significant effect on customer engagement. The contribution of this research is the presence of front office employee roles towards customer engagement.
Can Employee Competency Engage Islamic Banking Customers ? Ria Mardiana Yusuf; Nurdjanah Hamid; Andi Ratna Sari Dewi; Hasnidar
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.429

Abstract

Islamic banking is demanded to continue improving in providing the best service to customers. It is not enough to understand how to keep customers doing transactions, companies must know that there are other ways consumers contribute to the company and stay engaged in itThe level of customer engagement can be shown in how involved they are with the company's offerings. The research team wanted to see how employee skills affected customer satisfaction. Makassar's Sharia Commercial Bank served as the study's sample institution. 200 questionnaires. The results of the study were processed using smartPLS 3. The results showed that employee competency has a significant effect on customer satisfaction, employee competency has no significant effect on customer engagement, and customer satisfaction has a significant effect on customer engagement.
Co-Authors Dewi, Andi Ratna Sari Jusri, Jusri Jusri Nurdjanah Hamid Ria Mardiana Yusuf