Jurnal Ekonomi dan Bisnis Jagaditha
Vol. 9 No. 2 (2022): Jurnal Ekonomi & Bisnis JAGADITHA

Business Model Canvas: The Implementation Method of Corporate Social Entrepreneurship

Hani Sirine (Universitas Kristen Satya Wacana)
Yustina Ertie Pravitasmara Dewi (Universitas Kristen Satya Wacana)



Article Info

Publish Date
22 Nov 2022

Abstract

Corporate social responsibility (CSR) is entrepreneurs’ obligation to be socially responsible so as to create values for the community, one of which is through social entrepreneurship. The CSR and social entrepreneurship form a corporate social entrepreneurship which can strategically provide a balance between the economic value and social value among various stakeholders. This study aims to determine stages of implementation of corporate social entrepreneurship and development of Business Model Canvas to run the corporate social entrepreneurship in Sido Muncul partnership program with Parang Gupito Farmer Group. The results show that the stages of implementation of corporate social entrepreneurship in Sido Muncul partnership program in Parang Gupito include problem identification and need analysis, resource allocation and coordination, network building, intensive mentoring, sustainable innovation, getting business partners, and performance assessment. The value proportion of the Sido Muncul partnership program in the Business Model Canvas for the Parang Gupito Farmer Group includes knowledge and skills about agriculture, agricultural product innovation, marketing and distribution, tourism services, product standardization, as well as price and market guarantee that have an impact on increasing the farmers’ welfare.

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Journal Info

Abbrev

jagaditha

Publisher

Subject

Economics, Econometrics & Finance

Description

JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by ...