<![CDATA[This study aims to determine the relationship between stock prices of companies listed on the Stock Exchange in the Household Goods and Cosmetics sub-sector with several independent variables, namely quick ratio, current ratio, net profit margin, and return on assets. The analysis carried out is multiple regression analysis, conventional hypothesis testing, and descriptive analysis. The results of this study indicate that the current ratio and return on assets have a large influence on stock prices on the IDX, quick ratios and net profit margins have no significant effect. Return on assets, net profit margin, quick ratio, and current ratio all together have a big influence on stock prices. The results of the analysis of this study can be concluded that stock prices are positively influenced by the variables quick ratio, current ratio, net profit margin, and return on assets of 49.4%, and the remaining 50.6% is influenced by other factors.]]>
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