Community Empowerment
Vol 7 No 9 (2022)

Online marketing assistance with e-commerce at UKM Athaya Kitchen Semarang

Rizky Muliani Dwi Ujianti (Universitas PGRI Semarang, Semarang, Indonesia)
Iffah Muflihati (Universitas PGRI Semarang, Semarang, Indonesia)
Noora Qotrun Nada (Universitas PGRI Semarang, Semarang, Indonesia)



Article Info

Publish Date
30 Sep 2022

Abstract

Breastfeeding mothers currently need food to facilitate breast milk so that babies get good nutrition and prevent stunting. The partner of this PKM activity is UKM Athaya Kitchen. To market their products sustainably, partners need e-commerce. This PKM program is carried out at UKM Athaya Kitchen by developing e-commerce, training, and mentoring in selling with e-commerce. The results of this program are the establishment of e-commerce for selling the the milkyflow breastfeeding biscuits, increasing the ability and knowledge of partners in using e-commerce. In addition, it can increase their marketing reach to be more comprehensive; more products sold so that the partner's economy will improve.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...