Proceeding of The International Conference on Economics and Business
Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business

THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION

Pantun Harianja (Universitas Pembangunan Panca Budi)
Fuji Rahmadi (Universitas Pembangunan Panca Budi)
Rusiadi Rusiadi (Universitas Pembangunan Panca Budi)
Ade Novalina (Universitas Pembangunan Panca Budi)
Bhaktiar Efendi (Universitas Pembangunan Panca Budi)
Lia Nazliaan Nasution (Universitas Pembangunan Panca Budi)
Suhendi Suhendi (Universitas Pembangunan Panca Budi)
Diwayana Putri Nasution (Universitas Pembangunan Panca Budi)

Article Info

Publish Date
26 Jun 2022

Abstract

Destination study that is for the role of brand image in mediate amenity to satisfaction tourists in Bukit Lawang . Method analysis by year first in study this use approach SEM (Structural Equation Modelling) . Research results show that 1) By straight a minute have influence positive and significant to brand image on Bukit Lawang . 2) In straight a minute have influence positive and significant to tourist satisfaction at Bukit Lawang . 3) In no direct brand image has role significant in mediate a minute to tourist satisfaction at Bukit Lawang .

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Journal Info
Proceeding of The International Conference on Economics and Business
Website

Abbrev

iceb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Economics, Econometrics & Finance

Description

Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and ...